Email Sequence

Table of Contents

• Create New Email Sequence
  • Add New Sequence Email
  • Email Sequence Subject
  • Compose Email
  • Import Email Template
  • SmartCode
  • Delivery Schedule
    • Delay
    • Time Range
    • Specific Days
• Sending a Test Email from Email Sequence
• Sequence Emails
• Custom Mail From Settings
• Subscribers
• Email Sequence in Automation

An email sequence is a set of emails that are automatically sent to specific contacts (subscribers) based on actions they take, such as signing up, making a purchase, or other activities. With Mainflow, you can automate sequential emails as part of a marketing funnel.

Create New Email Sequence #

To create an email sequence, navigate to Emails ➜ Email Sequences. You can also access it by hovering over Email Campaign and selecting Email Sequences.

If you are creating an email sequence for the first time, click on Create Your First Email Sequence or select +Create New Sequence to begin.

After clicking the button, a popup window will appear asking you to name the sequence. This title will serve as an identifier.

Then you will be redirected to the Sequence dashboard. Now you will be taken to a fresh dashboard where you can add one or multiple emails to the sequence.

Add New Sequence Email #

Start adding email into the sequence by clicking on +Add a Sequence Email.

Email Sequence Subject #

Email Subject: Provide a relevant subject line for the email. This plays a crucial role in determining whether recipients will open the email or ignore it.

Email Pre-Header: This is a short text preview that appears next to the subject line in inboxes. A compelling pre-header can improve open rates.

Compose Email #

Use the built-in email editor to compose your email content. Mainflow offers a dedicated email composition guide for more in-depth details.

Import Email Template #

A key feature of Mainflow is the ability to create Email Templates and reuse them in email sequences and campaigns.

To import a template, click Use Email Template, select your desired template, and click Import.

SmartCode #

Mainflow allows you to insert SmartCode, which dynamically pulls personalized data into your emails. For more details on using SmartCode, refer to the documentation on SmartCode in Email Editor.

Delivery Schedule #

This is the most important part of an Email Sequence. Please follow the below guides to define your settings as per your requirements.

Delay #

Delay is mandatory in sequential email sequences. Choose a delay for the email. If the sequence is for new subscribers and you select 1-day delay then the email will be sent to the user after one day of subscribing. The available options are Minutes, Days, Weeks, and Months. You can also interconvert the values if you do not see like Years.

Be aware of the delay with each email of a sequence. Don’t send multiple emails in one day. One week delay with each email except the welcome email is industry standard for sequential emails.

Time Range #

Choose a time range to specify when the email should be sent. The best time to send an email campaign is in the morning and between 9–11 a.m.

Specific Days #

If you prefer to send emails on specific days, enable this setting and select the preferred days. For example, if Saturday and Sunday are unchecked, emails will not be sent on those days.

If an automation is triggered on a restricted day, the email will be sent on the next available scheduled day.

Sending a Test Email from Email Sequence #

To send a test email from Email Sequence, please click on the Send a test email button from the top right corner of the Email Sequence Settings section as shown in the below screenshot and then input the email address where you want to receive the test email and click on the Send button.

Once the email is sent successfully you will see a Success Message saying the Test email is sent successfully in the top right corner.

Sequence Emails #

So now we just created our first Email of the Email Sequence. Now we can add as many emails as we want following the above guide. Below is an example screenshot of 5 Emails in the Sequence.

From here you will be able to see the below data properties:

1. Subjects: The Email Subject for the Sequence Email.
2. Schedule Delay: The delay defined or scheduled for the sequence email.
3. Recipients: Total Number of recipients.
4. Email Opened: Percentage of the Email Opened against the total number of recipients.
5. Link Clicked: Percentage of the Link Clicked against the total number of recipients.
6. Unsubscribed: Value of the Unsubs from this Sequence Email.

From this dashboard, you are also able to set custom mail from, rename the email sequence title, view all the subscribers in the sequence, and add new emails in the sequence.

Custom Mail From Settings #

In some cases, you may want to set a custom From Name or From Email Address for emails in the sequence.

Mainflow allows you to do this easily. Click on the gear icon at the top of the sequence dashboard and enable Set Custom From Name and Email.

From here, you can customize:

• From Name
• From Email (dropdown if configured in SMTP settings)
• Reply-To Name
• Reply-To Email

Subscribers #

By clicking on the View Subscribers on the top section of the Sequence Emails list or dashboard, you can see all the contacts that are in receiving emails from this Email Sequence. The available overview shows:

1. Name: The name of the contact that is in this Email Sequence.
2. Email: The email address for the contact.
3. Status: The status is either active or completed for the sequence.
4. Started at: When the Sequence started for this contact.
5. Next Email: The schedule of the next email in from the sequence.

You can add more contacts to the Sequence by clicking on the Add Subscribers button.

You can also select one or more contacts from the list and then Remove them From the Sequence.

Email Sequence in Automation #

Once you’ve created email sequences, you can trigger them inside Automation. To add an email sequence within an automation funnel, simply hit the (+) button and choose Set Sequence Emails from the Email Actions. 

So that’s all about email sequences. Go ahead and nurture your audience with any kind of email sequence!